It started during the summer with a bright green spiral notebook. I would sit in an extra cubicle at my dad’s office and research everything I could about how to start an online boutique. That green notebook began with every idea I could think of along with the pros and cons of different website engines and list after list of documents needed to start a business. It then morphed into drawings of the site layout, chicken scratch where I had crunched numbers and goals of what I wanted the company to become. I had many days and nights where I thought, “what the heck am I doing?” but I was slowly making progress so how could I stop? A few months later, my green notebook was loud and proud with my beautiful new logo stuck front and center!
Overtime, I kept coming back to the idea of bringing women together. I wanted to create a place in which women of all ages could feel empowered and where judgement and competition were not allowed. After finding the most incredibly talented people to make my visions come to life (these girls have totally become my #girlsquad), I launched on October 13th, 2016 with the name SMAC. It stands for my sister's and I’s names put together: The Sarah, Mary Caroline and Amelia Company. You can learn a little more about all three of us here.
It’s only been a few months since the launch but I’ve learned more about myself, business, and how to multi-task like never before. I hope to continue to grow and find more opportunities throughout this journey but right now, I am so excited for all of YOU see the amazing and exciting new changes that SMAC will be debuting in the future. Stay tuned, peeps!
Oh, and a few weeks ago, my trusty, bright green notebook with a huge SMAC sticker on the front became completely full. And you better believe my new one is green too (just a little nicer this time)!